# World Cancer Research Fund selects PTF

- Link: https://fundraising.co.uk/2007/01/24/world-cancer-research-fund-selects-ptf/
- Published: 2007-01-24T00:00:00+00:00
- Author: Howard Lake

World Cancer Research Fund has chosen Personal Telephone Fundraising Limited (PTF)
following a three-way agency test. The telemarketing agency will be working with
the charity to develop existing donors, as well as recruiting new donors by paperless
direct debit.
Karen Sadler, Fundraising Director at WCRF said: “Given the importance
and size of our telephone fundraising programme, we tested PTF against NTT and The
Phone Room in October 2006, and giving consideration to a broad range of assessment
criteria, we are delighted to be working exclusively with PTF during 2007.”

Founded in May 2002, PTF Ltd is an independent outbound telemarketing agency working
with 30 UK charities.

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