# CharitySoftware's demos convert 83% to clients

- Link: https://fundraising.co.uk/2007/01/22/charitysoftware039s-demos-convert-83-clients/
- Published: 2007-01-22T00:00:00+00:00
- Author: Howard Lake

CharitySoftware Limited says that during 2006 83% of organisations which received
a demonstration of its database solution, Donor Strategy, chose to sign up with 
the company.
By the end of 2006, 62 charities and education organisations had signed
up for Donor Strategy, bringing the company’s client list to over 150.

New clients in 2006 include the Royal Society; Children’s Heart Federation; Groundwork
Hertfordshire; St John’s School, Leatherhead; Portsmouth Cathedral; University of
Bedfordshire; Rockinghorse Appeal, and The Rainforest Foundation.

Sales Manager, David Jones, who joined the team in February, achieved a 81% sales
success rate. He said: “The software really does sell itself. It excels in functionality,
our pricing is transparent and our after-care is outstanding. I have worked directly
in the sector, so it’s very rewarding to offer a solution I know will make a positive,
long-term impact on so many clients.”

## Advertisement

Managing Director, Jonathan Air, said: “we have continued to listen to our clients,
increased our expert team, hit our strategic targets and penetrated key areas of
the sector.”

 * **[Microsoft UK's IT design competition to benefit charities](https://fundraising.co.uk/2007/01/25/microsoft-uk039s-it-design-competition-benefit-charities/)**(
   25 January 2007)
 * **[AK Consultancies Ltd announces new clients](https://fundraising.co.uk/2007/01/26/ak-consultancies-ltd-announces-new-clients/)**(
   26 January 2007)
 * **[Tommy's launch online clothing and gift shop](https://fundraising.co.uk/2007/01/26/tommy039s-launch-online-clothing-and-gift-shop/)**(
   26 January 2007)