# RAF Benevolent Fund achieves 14% response in supporter mailing

- Link: https://fundraising.co.uk/2007/01/18/raf-benevolent-fund-achieves-14-response-supporter-mailing/
- Published: 2007-01-18T00:00:00+00:00
- Author: Howard Lake

The Royal Air Force Benevolent Fund has sent its first mailing to supporters for
several years and achieved a 14% response rate, raising over £64,000 so far.
After
a long period of carrying out relatively little fundraising, the charity recently
appointed marketing and communications agency Burnett Works to help it with donor
recruitment and development activity.

The first project was a Christmas mailing pack which was developed to target all
active, inactive and lapsed supporters, thanking them for their past support and
apologising for the long silence.

The pack outlined four case studies, each showing a different beneficiary of the
Fund, from a young family to a 100 year-old World War II veteran. It also gently
encouraged readers to make a Christmas cash gift and gave them the opportunity to
send a Christmas message of support to serving RAF personnel.

## Advertisement

 * **[Help the Hospices' URL to appear on 33 million letters](https://fundraising.co.uk/2007/01/30/help-hospices039-url-appear-33-million-letters/)**(
   30 January 2007)
 * **[PTF joins Fundraising Standards Board](https://fundraising.co.uk/2007/01/31/ptf-joins-fundraising-standards-board/)**(
   31 January 2007)
 * **[Consultant questions valuation of charity brands](https://fundraising.co.uk/2007/01/31/consultant-questions-valuation-charity-brands/)**(
   31 January 2007)