# BHF launches £1 million Valentine Appeal

- Link: https://fundraising.co.uk/2007/01/12/bhf-launches-1-million-valentine-appeal/
- Published: 2007-01-12T00:00:00+00:00
- Author: Howard Lake

The British Heart Foundation (BHF) has launched its annual £1m Valentine Appeal 
to help fund its care work for heart patients across the UK. The campaign has been
designed to capitalise on the romance of Valentine’s day on 14 February and engage
target audiences.
The campaign includes BHF Shops placing a ‘Love Note’ in their
window from members of the public keen to tell the world about their feelings, for
a donation of £1 or £5.

BHF’s corporate partners are supporting the appeal. For example, Boots the Chemists
stores will be offering exclusively created mini Love Note pads and silver, heart
shaped pin badges for a suggested donation of £1. A limited edition Radox ‘Heart
Warming’ range will be on sale, and Hallmark Valentine cards will be sold at the
Co-op with a 5p donation from each one sold. Other companies lending their support
include Dower & Hall, Le Creuset, Serenata Flowers, Sara Eden Personal Introductions
and MyMovieStream.

Once again, the appeal will include a campaign microsite, which launched on 8 January.
Visitors are encouraged to support the appeal by buying a present of a ‘BHF discovery’,
donating one hour of their salary, or finding out how to order fundraising materials.

## Advertisement

Community fundraising activity will include encouraging individuals, businesses 
and groups to get involved by ordering a free Love Notes pack or love song themed
sweepstake poster and asking friends and colleagues to donate £1 to take part. People
can also hold their own Valentine event and donate funds raised to the charity.

BHF will mail an appeal to 200,000 donors in February.

Celebrity supporters for this year’s appeal include Dame Helen Mirren.

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