# Reindeer food raises £100,000 in seven weeks

- Link: https://fundraising.co.uk/2007/01/06/reindeer-food-raises-100000-seven-weeks/
- Published: 2007-01-06T00:00:00+00:00
- Author: Howard Lake

Catalogue retailer Argos has raised £100,000 in three weeks for Help the Hospices
through sales of packets of “reindeer food”.
The packets of oats and glitter have
sold well nationwide. Help the Hospices Corporate Fundraiser, Anne Seymour, said:“
The reindeer food initiative has been a real Christmas cracker raising £100,000 
for the hospice movement in just seven weeks.”

The packets of ‘food’ were on sale in all Argos’ 625 UK stores, with the Chesterfield
store in Derbyshire selling the most packets (1,947).

Reindeer food is part of Argos’ two year relationship with Help the Hospices which
is on target to raise £1 million to help care for people living with terminal illness
and their families.

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