# WSPA launches new DRTV advert

- Link: https://fundraising.co.uk/2007/01/04/wspa-launches-new-drtv-advert/
- Published: 2007-01-04T00:00:00+00:00
- Author: Howard Lake

Animal welfare charity the World Society for the Protection of Animals (WSPA) yesterday
launched a new direct response television advert with celebrity support.
WSPA’s 
appeal focuses on the suffering evident in animals’ eyes and features a soundtrack
of REM’s ‘Everybody Hurts’ with actor Andrew Sachs providing the voice-over.

Fiona Kitson, WSPA UK Direct Marketing Manager said: “The DRTV advert goes live 
this week on satellite channels in the UK. We worked with Think! and the DTV Group
to refresh our campaign and have focused on the eyes of a range of animals from 
bears to stray dogs to primates to showcase the wide breadth of the WSPA’s

work.

## Advertisement

“We are also hugely grateful to REM for allowing us to use their iconic song for
the soundtrack and to our celebrity supporter Andew Sachs for the voice-over.”

The DRTV appeal comes after WSPA’s successful online banner appeal, which the charity
says was “the UK’s most viewed click-through web advert in July 2006”.

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