# John Bird launches affinity card to benefit local shops and charities

- Link: https://fundraising.co.uk/2006/12/22/john-bird-launches-affinity-card-benefit-local-shops-and-charities/
- Published: 2006-12-22T00:00:00+00:00
- Author: Howard Lake

**John Bird, Founder and Editor-in-Chief of The Big Issue, and his daughter Diana
Bird have set up an affinity card that promotes shopping locally and raises funds
for charities.**

The Wedge Card offers discounts and special offers from hundreds of local shops 
and independent businesses with the aim of “re-vitalis[ing] local communities by
offering an affinity scheme to customers using local shops and services”.

It costs £20 for a year. Initially it covers just central London businesses but 
the Birds plan to expand it across London. Half of the fee is donated to local charities.

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Cards can be bought in shops and also online via PayPal.

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