# Ippimail adds online shopping directory to boost income for charities

- Link: https://fundraising.co.uk/2006/12/16/ippimail-adds-online-shopping-directory-boost-income-charities/
- Published: 2006-12-16T00:00:00+00:00
- Author: Howard Lake

**Ippimail, the free email service, which donates 45% of profits to charity and 
a further 10% to the Open Source community, has launched an online shopping directory
to boost the income it can generate for charities.**

Over 400 shops are listed in the shopping directory, from Apple Computers to Woolworths.
Ippimail say that each purchase made via the directory will raise money for its 
partner charities. Shoppers get to choose which charities they wish to support.

As with other online shopping malls, “shopping via the ippimail directory costs 
exactly the same as if the user had gone directly to the store’s site”. The only
difference is that charities benefit from the transaction. Purchases are made directly
with the stores, not with ippimail itself.

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‘Ippi’ incidentally means ‘a helping hand’ or ‘doing one’s bit’ in Japanese.

Other features on the ippimail site include free e-mail, (webmail with forwarding
plus anti-spam and -virus protection) blogs, websearch and newsfeeds.

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