# Four charities a year to receive free large-screen shopping mall advertising

- Link: https://fundraising.co.uk/2006/12/15/four-charities-year-receive-free-largescreen-shopping-mall-advertising/
- Published: 2006-12-15T00:00:00+00:00
- Author: Howard Lake

Strathclyde-based media company ADtech.DSN is offering to donate free advertising
space to one charity each quarter on large-format holographic screens within shopping
malls. Oxfam will be the first charity to benefit from the free animated advertising.

The company operates in 15 shopping malls throughout the UK, including Ocean Terminal
in Edinburgh and London’s Trocadero.

Managing Director, Craig Rossiter, said: “Each quarter we are going to approach 
a different charity to benefit from free advertising for a quarter of the year.”

He explained that ADtech’s dynamic and flexible signage “is essentially an electronic
poster that delivers advertising on a large format digital screen within shopping
malls.

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“The advertising potential is endless. For example, Oxfam has chosen to target Christmas
shoppers during their slot. Users can display and instantly update product messages
themselves from a host computer so each advert can be changed to a specific offer
for that day only.”

Chris Ashworth, marketing manager at Oxfam, said: “The fact that we can change our
advert on a day-to-day basis if we required is excellent as few other mediums offer
us this flexibility.”

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