# Morrisons chooses Asthma UK as Charity of the Year

- Link: https://fundraising.co.uk/2006/12/13/morrisons-chooses-asthma-uk-charity-year/
- Published: 2006-12-13T00:00:00+00:00
- Author: Howard Lake

Staff at supermarket Morrisons staff have voted Asthma UK to be their Charity of
the Year for 2006/2007. The supermarket will help to raise money for the charity
by customer fundraising, cause related marketing and through event-based fundraising
by Morrisons employees.
Customers who visit Morrisons stores will be able to buy
a number of asthma-related products featuring Bagpuss, the charity’s mascot. This
week has also been dedicated to the charity with volunteers visiting Morrisons supermarkets
up and down the UK to raise money.

Morrisons’ previous fundraising record for its Charity of the Year partnership was
£1.5 million.

Asthma UK will be setting up a dedicated hotline for staff from Morrisons to call
to equest fundraising resources such as t-shirts and posters.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[Spinal Injuries Campaign Boosted by Pro Bono Support](https://fundraising.co.uk/2006/12/15/spinal-injuries-campaign-boosted-pro-bono-support/)**(
   15 December 2006)
 * **[Scottish Power publishes CR report only online](https://fundraising.co.uk/2006/12/20/scottish-power-publishes-cr-report-only-online/)**(
   20 December 2006)
 * **[Brokers firm raises £7.1 million for charity in one day](https://fundraising.co.uk/2006/12/23/brokers-firm-raises-71-million-charity-one-day/)**(
   23 December 2006)