# It's time to boost your brand with an icon

- Link: https://fundraising.co.uk/2006/12/12/it039s-time-boost-your-brand-icon/
- Published: 2006-12-12T11:13:13+00:00
- Author: Howard Lake

No, not a film or celebrity icon, but something far more useful: a little 16×16 
pixels graphic favourites icon or ‘favicon’. Some charities have been using these
for a few years now, but there are plenty that have still not embraced them.

Why now? After five years of stagnation, Microsoft has updated its Internet Explorer
browser to include the tabbed browsing facility ie. the ability to have multiple
web pages open at once, available simply by clicking on the relevant tab. Since 
Explorer is still the most commonly used browser, this means that lots of people
are now waking up to the utility of tabbed browsing.

And browser tabs are another location where favicons can appear. If anything, they
are more noticeable there than on the brower’s links bar and in the URL address 
bar. And they appear elsewhere too – in ‘history’ listings of websites recently 
visited and in favourites or bookmark lists.

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Why are they important? Simply because they help websites stand out from one another,
particularly when someone is presented with a range of open tabs, and when searching
or scrolling through a long list of website favourites. In addition, they are yet
another opportunity for charities and organisations to build their brand.

If you’ve never spotted a favicon before, have a look in the browser tab for this
page and in the URL address bar. Spot the red square with a white ‘UK’ in it? That’s
UK Fundraising’s favicon. It should appear no matter which page of our site you 
visit.

Find out [how to create a favicon and to install it on your site](http://www.photoshopsupport.com/tutorials/jennifer/favicon.html).
It should take no more than five or 10 minutes for your web developer and/or graphics
designer to complete, and once uploaded, it will be in use all the time: you won’t
need to make any changes.

 * **[Wealthy donors](https://fundraising.co.uk/2006/12/18/wealthy-donors/)** (18
   December 2006)
 * **[A new fundraising swicki](https://fundraising.co.uk/2006/12/23/new-fundraising-swicki/)**(
   23 December 2006)
 * **[Spanish NGO posts Second Life fundraising video](https://fundraising.co.uk/2006/12/27/spanish-ngo-posts-second-life-fundraising-video/)**(
   27 December 2006)