# Cats Protection targets 'friends' with Christmas message

- Link: https://fundraising.co.uk/2006/11/27/cats-protection-targets-039friends039-christmas-message/
- Published: 2006-11-27T15:01:19+00:00
- Author: Howard Lake

[Cats Protection](http://www.cats.org.uk) is launching a warm appeal that thanks
donors for their support during the year and highlights the pressing need for extra
funds around Christmas.

TDA has devised the campaign which is intended to resonate both emotionally and 
rationally with donors. It celebrates the number of cats that have been given brighter
futures but also explains why the winter puts a heightened demand on the charity.

Feedback indicates that Cats Protection’s supporters eagerly anticipate their Christmas
thank you gift. This year, a concept involving festive place setting cards will 
be tested against the Advent calendar concept that has worked powerfully for the
past three years.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Our Christmas appeal has two aims – to consolidate support with a thank you and 
to encourage an extra one-off gift, or an upgraded monthly donation,” said Janet
Wickens, Head of Fundraising and Communications at Cats Protection. As well as providing
the ‘ahh’ factor for supporters who simply love all things cats, we are explicit
about the urgent need for extra funds at this time of year.”

“We want donors to feel that their support is valued and makes a difference while
reinforcing the ongoing need for help”, said Sarah Don-Bramah, Account Director 
at TDA. “The Advent calendar concept has been hugely successful in the past, but
we want to build on this and find ways to motivate a greater number of people to
give more to the charity at Christmas.”

 * **[Addenbrooke's charity to benefit from Varsity Match](https://fundraising.co.uk/2006/11/28/addenbrooke039s-charity-benefit-varsity-match/)**(
   28 November 2006)
 * **[Vodafone UK Community Awards winners announced](https://fundraising.co.uk/2006/12/01/vodafone-uk-community-awards-winners-announced-419/)**(
   1 December 2006)
 * **[Pupils Go 'Greener' at Polam Hall School](https://fundraising.co.uk/2006/12/04/pupils-go-039greener039-polam-hall-school/)**(
   4 December 2006)