# Ghost charity shopping portal sites

- Link: https://fundraising.co.uk/2006/11/25/ghost-charity-shopping-portal-sites/
- Published: 2006-11-25T20:42:13+00:00
- Author: Howard Lake

The online charity shopping mall is a great idea but very difficult to make a commercial
success. The idea is wonderful – if only charities could earn a few per cent of 
their supporters’ online shopping expenditure, they would enjoy a wonderful new 
source of income.

As evidence that the idea is very difficult to make a success of, let’s build a 
list of defunct sites.

http://www.free2give.co.uk

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http://www.shopgood.org

http://www.helpcauses.com (launched in early 2003) – consumers agreed to receive
a limited number of commercial offers of interest to them in return for the company
paying a donation to the cause of the consumer’s choice.

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