# PR specialist calls for new PR special interest group at IoF

- Link: https://fundraising.co.uk/2006/11/17/pr-specialist-calls-new-pr-special-interest-group-iof/
- Published: 2006-11-17T00:00:00+00:00
- Author: Howard Lake

**Writing on his UK Fundraising blog, Ian MacQuillin of fundraising PR specialist
TurnerPR has called for a new PR in fundraising special interest group at the Institute
of Fundraising. He is encouraging individuals and organisations to join him to show
the Institute of Fundraising that there is support for such a group.**

“I see this special interest group as a working party as well as talking shop and
networking sphere. I think there is a lot of work that needs to be done around fundraising
PR and I believe the Institute is the natural home for this work,” said MacQuillin
in his blog.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

He says the type of work the SIG could tackle would include:

• Identifying which areas of fundraising are likely to/actually do attract the most
media critiscism (three guesses, eh?)

• Seeing whether there is any difference in how fundraising, as opposed to charity
in general, is portrayed in the press

• Unpicking fundraisers’ to attitudes and expectations of the media

• Unpicking the media’s attitudes to fundraising

• Developing standard arguments in defence of various methods of fundraising

• Examining how fundraising dovetails with charities’ PR strategies

• Compiling a compendium of best practice case studies

“It would be open to PRs especially but really anyone who has a stake in how fundraisers
and fundraising present themselves and itself to the public through the media,” 
MacQuillin said.

MacQuillin, former editor of Professional Fundraising magazine, recently explained
his conviction that PR for fundraising and fundraisers is often neglected by charity
PR teams, especially when it comes to communication with the trade sector press.
Speaking at the Institute of Fundraising’s PR and Communication one-day conference,
he said that in many charity PR offices “fundraising is way, way down the list of
priorities.”

 putting PR SIG in the subject box.

You can also [add your ideas and thoughts](https://www.fundraising.co.uk/blogs/ianmacquillin/2006/11/15/fundraising-must-be-a-pr-priority)
on his proposal on Ian’s blog.

 * **[Mountaineering fundraising director joins Lehmann Communications](https://fundraising.co.uk/2006/11/28/mountaineering-fundraising-director-joins-lehmann-communications/)**(
   28 November 2006)
 * **[Veronica Martin joins MND Association as “Head of Major Investors”](https://fundraising.co.uk/2006/12/01/veronica-martin-joins-mnd-association-quothead-major-investorsquot/)**(
   1 December 2006)
 * **[Mal Warwick elected chair of the Resource Alliance](https://fundraising.co.uk/2006/12/08/mal-warwick-elected-chair-resource-alliance/)**(
   8 December 2006)