# Manchester Art Gallery develops potential of corporate patrons

- Link: https://fundraising.co.uk/2006/11/13/manchester-art-gallery-develops-potential-corporate-patrons/
- Published: 2006-11-13T10:46:10+00:00
- Author: Howard Lake

Burnett Works has been appointed to support the future development of the Manchester
Art Gallery’s corporate patrons’ scheme.

Working for Manchester City Galleries Development Company Ltd, the agency is carrying
out a detailed research project which will inform decisions about the future evolution
of the scheme.

Initially this will involve conducting interviews with existing and lapsed patrons,
as well as those who had previously expressed interest in the programme, in order
to gain an in-depth understanding of their perceptions of the current scheme. Burnett
Works will also identify what motivates corporate patrons to get involved with Manchester
City Gallery, what benefits they most appreciate, and which other causes are competing
for their support.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Russell Miller, business development manager at Manchester City Galleries Development
Company, commented, We invited Burnett Works to undertake this work as a result 
of seeing how other charities had benefited from their involvement in the early 
stages of fundraising initiatives. The better we understand our existing and potential
corporate patrons, the better able we shall be to develop a corporate patrons scheme
which best meets their expectations.”

– ends –

Notes to editors:

Burnett Works is a full service marketing and communications agency working exclusively
in the not-for-profit sector. Its managing director is Jackie Fowler and current
clients include Cancer Research UK, Friends of the Earth, UNHCR, The Open University,
Plan UK and The Camphill Family.

Manchester City Galleries is a department of Manchester City Council operating four
venues in and around the city:

• Manchester Art Gallery

• The Gallery of Costume

• Heaton Hall

• Wythenshawe Hall

The main venue Manchester Art Gallery re-opened in 2002 after a four year £35m redevelopment.
Since then it has won several national awards and developed a reputation for high
quality, family friendly services.

For further media information and images:

Gillian Egan

Burnett Works

Telephone: 020 7841 3076

Email: gi*********@***********ks.com

 * **[Local hospice waltzes to success with annual fundraising ball](https://fundraising.co.uk/2006/11/15/local-hospice-waltzes-success-annual-fundraising-ball/)**(
   15 November 2006)
 * **[BHF launches alternative gift site, bhfdiscoveries.com](https://fundraising.co.uk/2006/11/15/bhf-launches-alternative-gift-site-bhfdiscoveriescom/)**(
   15 November 2006)
 * **[Caudwell Charity says 'Don't Bin It, Bag It'](https://fundraising.co.uk/2006/11/15/caudwell-charity-says-039don039t-bin-it-bag-it039-0/)**(
   15 November 2006)