# Creative Commons launches viral video fundraising campaign

- Link: https://fundraising.co.uk/2006/11/12/creative-commons-launches-viral-video-fundraising-campaign/
- Published: 2006-11-12T00:00:00+00:00
- Author: Howard Lake

**Creative Commons, the group that campaigns for “reasonable, flexible copyright”,
is trying to raise funds through online video sharing. It claims this is a “new 
fundraising model” and that it is the first nonprofit organisation to raise money
in this way.**

The campaign group has uploaded several of its short videos which explain what the
group is trying to achieve to video-sharing site Revver. Appropriately Revver uses
Creative Commons licenses to help creators make money from their work.

Revver attaches a short advert at the end of each video on its network. When a viewer
clicks on the ad, Revver splits the resulting ad revenue with the video’s creator.
Instead of the usual 50/50 split, Revver is passing 100% of the income to Creative
Commons until the end of its fundraising campaign on 31 December 2006.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Creative Commons are encouraging supporters to watch their “Revverized videos”, 
or help the campaign by embedding them on their blog, MySpace page, or website. “
Watch our videos and we get paid” they explain.

To ensure their adverts get viewed they have also made ad-free versions.

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