# Shelter and DGM Affiliates part company

- Link: https://fundraising.co.uk/2006/11/10/shelter-and-dgm-affiliates-part-company-0/
- Published: 2006-11-10T15:35:35+00:00
- Author: Howard Lake

Online affiliate marketing company [DGM Affiliates](http://www.dgmaffiliates.com)
reports that it “has taken the decision to resign the England Shelter account,” 
asking its affiliate website owners to take down any Shelter links with immediate
effect, or at least “by the end of today (10th November 2006).”

They don’t state the reason for this move.

DGM Affiliates of course will honour any commission for sales/donations generated
via the campaign’s 30 day cookie, meaning commissions will still be valid until 
10 December 2006.

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Charities using the online affiliate marketing model have in the past moved from
one network to another, presumably to test them out, and some charities have run
short campaigns with some of the networks, but this is the first time I’ve seen 
an affiliate network reporting that they are the ones to have broken off the partnership.

 * **[SIG up and listen](https://fundraising.co.uk/2006/11/15/sig-and-listen/)**(
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 * **[20% off Who's Who 2006 and The Sunday Times Rich List 2006-2007](https://fundraising.co.uk/2006/11/16/20-who039s-who-2006-and-sunday-times-rich-list-20062007/)**(
   16 November 2006)