# Jeremy Irons fronts DRTV ad for Children's Society

- Link: https://fundraising.co.uk/2006/11/06/jeremy-irons-fronts-drtv-ad-children039s-society/
- Published: 2006-11-06T00:00:00+00:00
- Author: Howard Lake

The Children’s Society has launches its second DRTV advertisement on various satellite
channels throughout November to recruit new donors.
The advert has been created 
by the direct marketing agency WWAV Rapp Collins Bristol and will air on channels
such as ITV2, Living and UK Drama.

Academy Award winning actor Jeremy Irons (famous for his performances in ‘Reversal
of Fortune’, ‘The Man in the Iron Mask’ and the infamous voice of “Scar” in the 
Lion King) recorded the voiceover.

Tje 60-second appeal focuses on the dangers facing children at risk on the streets,
and asks viewers to commit to a small donation of just £2 per month.

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Former Genesis frontman, Peter Gabriel provided the background soundtrack for the
advertisement.

Martin Field, Director of Fundraising and Campaigns at The Children’s Society said:“
We were very pleased with the response to The Children’s Society’s first DRTV advert
and hope to build on this success. Our intention is not to shock, but to highlight
the very real danger children at risk on the streets have to face. We urgently need
more funds to help these children. I hope this new advert brings this message home.”

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