# New consumer mailing service aims to help charities boost direct marketing budgets

- Link: https://fundraising.co.uk/2006/11/03/new-consumer-mailing-service-aims-help-charities-boost-direct-marketing-budgets/
- Published: 2006-11-03T00:00:00+00:00
- Author: Howard Lake

**Data asset management company, The REaD Group has launched itsmypost.com, designed
to help charities and businesses cut waste in their direct marketing by allowing
consumers to choose which organisations they no longer wish to receive direct mail
from.**

The REaD Group say that itsmypost.com is designed to enable consumers “to take control
of their letterbox and communicate their mailing preferences to brands directly”.

REaD Group pointed out at its launch that, according to the Royal Mail Mailing Report,
charities “sent out almost 97 million pieces of direct mail from April to June this
year” yet research conducted by YouGov shows that 72% of consumers want between 
90% and 50% of their direct mail stopped.

## Advertisement

Itsmypost.com was created to enable individuals to communicate their direct mail
preferences to a wide range of organisations without having to contact them one 
at a time.

Mark Roy, Chief Executive of The REaD Group and founder of itsmypost.com, said: “
Charities in particular cannot be seen to be profligate with their donors’ money
and itsmypost.com will help them to become more targeted with their direct marketing
communications, thus ensuring higher response rates to supporter mailings.

“Itsmypost.com would like to work with the charity sector to ensure that they have
the proper ‘do not mail’ processes in place for consumers that have specifically
requested not to be mailed, in order to ensure compliance with the legal requirements
as set out by the Information Commissioner’s Office.”

The REaD Group also founded the Bereavement Register six years ago which allows 
charities and other businesses to remove people that have died from their mailing
lists, saving money and reducing the risk of brand damage.

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