# Argos sells 'reindeer food' for hospice appeal

- Link: https://fundraising.co.uk/2006/11/03/argos-sells-039reindeer-food039-hospice-appeal/
- Published: 2006-11-03T00:00:00+00:00
- Author: Howard Lake

Argos are aiming to sell 150,000 packets of ‘Reindeer Food’ consisting of oats and
glitter to raise funds at Christmas for its charity partner Help the Hospices. The
food will be available for a suggested donation of £1 per packet.
The novelty Christmas
item is part of Argos’ two year partnership with the charity, which is on course
to raise over £1 million by July 2007.

Lorna Liggett, community affairs manager at Argos, commented: “Although putting 
out treats for Father Christmas’ Reindeer is a family tradition which has existed
informally for decades, until now it has never been marketed commercially through
a major national retailer such as Argos. Every year, hundreds of millions of pounds
are spent on novelty Christmas gifts in the UK, and we want to channel some of this
money into the hospice movement.

To date, the partnership between Argos staff and customers and Help the Hospices
has included the ‘Tick to Give’ scheme which invites customers to tick a box on 
their Argos product selection slip to donate 20p to Help the Hospices when making
a purchase in-store. Other projects have included the sale of World Cup wristbands
which raised over £114,000, a mobile phone recycling scheme, and in-store fundraising
tied in with events such as the launch of Argos’ new catalogue.

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A key element of the partnership has been the relationship between Argos’ stores,
distribution centres, contact centres and head office with individual local adult
and children’s hospices in their area, giving the company’s 24,000 employees the
opportunity to make a difference within their local community.

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