# Event on effective web analytics for charities announced

- Link: https://fundraising.co.uk/2006/11/02/event-effective-web-analytics-charities-announced/
- Published: 2006-11-02T00:00:00+00:00
- Author: Howard Lake

The Analysis in Fundraising special interest group of the Institute of Fundraising
is to hold an evening meeting on ‘effective web analytics’ for charities on 28 November
2006 at Cancer Research UK’s Lincoln’s Inn Fields headquarters in London.
The event
will look at what are the essential analytical measures for a charity’s website,
and what counts most in analysing effective website performance.

Jason Potts of THINK Consulting, a leading practitioner in charity digital marketing,
will give his views and guidelines for measuring what REALLY matters. This will 
be followed by a panel session with other digital marketing experts from IT, analysis,
marketing and fundraising.

The event will cover:

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– KPIs (key performance indicators)

– Ranges of KPIs you can expect

– Skills needed for DIY web analytics

– Types of measurement

– Pathways, obstacles and opportunities

– Benchmarking, trends and drivers

The event costs £10 for Institute of Fundraising members, and £15 non-members, payable
in advance.

To reserve a place [Stuart McCoy](https://www.fundraising.co.uk/mailto:st**********@*************rg.uk)
who will reserve your place(s), invoice you and send directions. Quote your Institute
of Fundraising membership number if appropriate.

The event will run from 17.00 – 19.30.

 * **[Online One Million Masterpiece raises $10,305 so far](https://fundraising.co.uk/2006/11/05/online-one-million-masterpiece-raises-10305-so-far/)**(
   5 November 2006)
 * **[New global fundraising benchmark launched](https://fundraising.co.uk/2006/11/06/new-global-fundraising-benchmark-launched/)**(
   6 November 2006)
 * **[Dog's Trust launches Doggysnaps.com social networking site](https://fundraising.co.uk/2006/11/07/dog039s-trust-launches-doggysnapscom-social-networking-site/)**(
   7 November 2006)