# Whitewater to develop DR fundraising for London Zoo

- Link: https://fundraising.co.uk/2006/10/26/whitewater-develop-dr-fundraising-london-zoo/
- Published: 2006-10-26T23:00:00+01:00
- Author: Howard Lake

**Charity direct marketing specialist Whitewater has been appointed by the Zoological
Society of London (ZSL) – London Zoo and Whipsnade in Bedfordshire – to support 
the development and implementation of its individual donor fundraising strategies.**

Whitewater will design and implement the ZSL’s first supporter appeal: to raise 
£500,000 for Gorilla Kingdom, a new exhibition which “will transform the centre 
of London Zoo” and offer a unique view of gorillas and other forest animals with
a section to demonstrate ZSL’s associated conservation work. This is due to open
at Easter 2007.

The agency will also be looking to develop and put in place a legacy marketing strategy
for both London Zoo and Whipsnade.

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