# Action Planning launches new database of the UK's wealthy

- Link: https://fundraising.co.uk/2006/10/22/action-planning-launches-new-database-uk039s-wealthy/
- Published: 2006-10-22T23:00:00+01:00
- Author: Howard Lake

Fundraising consultancy Action Planning has announced ‘Wealth Intelligence’, a new
resource for fundraisers who need to identify and secure new major donors. Launched
at last week’s ‘Raising funds from the Rich’ conference, Wealth Intelligence has
been developed in partnership with research specialists Prospecting for Gold.
Wealth
Intelligence can be used by charities not only to develop major donor campaigns 
but also for planned giving and legacy campaigns. Action Planning’s service includes
access to “the UK’s largest factual database of the wealthy”, which contains contains
300,000 names and is operated by Prospecting for Gold, advanced data analysis software,
and the consultancy support from the Action Planning team.

The service enables charities to screen their existing supporter lists to identify
wealthy and influential people, buy new names of high net worth individuals with
an affinity to the charity’s cause, and receive support in using the information
to develop major donor programmes.

Wealth Intelligence offers information on 12 attributes including an individual’s
wealth (from £1 million to over £50 million), the types of investment held, directorships
and other business interests, social networks, philanthropic and charitable involvement
and giving history.

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