# Fisk Brett founder sings the praises of XML in donor databases

- Link: https://fundraising.co.uk/2006/10/18/fisk-brett-founder-sings-praises-xml-donor-databases-0/
- Published: 2006-10-18T12:33:37+01:00
- Author: Howard Lake

Writing in the IT intelligence column in Third Sector, software company [Fisk Brett](http://www.fiskbrett.co.uk)‘
s managing director Robin Fisk presents the opportunities that XML, or extensible
markup language, offers to charities. He sees it as the answer to integrating “the
accounting software [which] won’t talk to anything” with the contact databases and
the “website [which] is busy collecting contact names in a world of its own”.

He offers the hope – a dream to many fundraisers – of a situation where “your website
can instantly and securely call on the data in your back-office customer relationship
management system: a user’s credentials can be validated at login using the latest
information from the back office system, and the user could be welcomed with a personal
message.”

Fisk argues: “an XML-enabled CRM application and a little work on your website could
turn an integration nightmare into a dream.”

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