# New guide on 'powerful publicity'

- Link: https://fundraising.co.uk/2006/10/17/new-guide-039powerful-publicity039/
- Published: 2006-10-17T23:00:00+01:00
- Author: Howard Lake

**The Directory of Social Change has published “The DIY Guide to Powerful Publicity”
by Moi Ali, a new guide that “will give you the copywriting training you (and I)
never had”, in the author’s words.**

‘The DIY Guide to Powerful Publicity’ is designed to help the many untrained copywriters
who are expected to craft powerful publicity material for their charity or voluntary
organisation.

The author explained: “I learned copywriting the hard way: by trial and error over
a number of years. I’d like readers to learn in a less painful manner! My new book
will give people the training I never had, by condensing two decades’ worth of copywriting
experience into one volume.”

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The first part of her jargon-free book covers theory: it reveals copywriters’ tricks
and techniques as well as outlining do’s and don’ts. Chapter topics include planning
and research, beginning writing, editing and grammar and discovering your creativity.
Amusing, real-world examples and exercises allow the reader to judge their skills
and progress.

Part two examines the main elements of publicity material: news releases, press 
adverts, fundraising, and sales letters; and explains how to produce the best of
each.

Jeremy Vine, Editor of The Times Public Agenda, has written the foreward for the
book. He says: “For charities, and voluntary and community organisations, a successful
publicity campaign is a crucial element in achieving a goal. A DIY Guide such as
this one provides you with the tools to produce copy that demands to be read.”

The DIY Guide to Powerful Publicity by Moi Ali costs £18.95 in paperback.

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