# Tell me a story, about strategy

- Link: https://fundraising.co.uk/2006/10/16/tell-me-story-about-strategy/
- Published: 2006-10-16T21:21:29+01:00
- Author: Howard Lake

Howard Lake and I are speaking together at the Blackbaud European Conference in 
November. Our subject is “Lessons of One Decade of Online Fundraising in One Hour”
where we scan and skim (60 minutes = a jiffy) the last ten year’s highs and lows,
successes and failures.

I’ve been trying to put together a view of whether any deliberate or particular
strategies towards developing and improving electronic media have emerged over that
time (for example using email, or video, or traffic generation techniques). Or simply
whether charities are now acting more strategically (planning, evaluating and reviewing/
refining) rather than allowing new media to peter along as a marginal activity or
the province of a few staff in white coats.

So I’d love to hear any examples you’d care to share, with details of what you’ve
reaped from sowing a strategy and what difference this has made to your organisation’s
fundraising framework.

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I’m a reluctant sceptic on this topic so somebody please post 🙂 If I am lucky enough
to get some examples I’d like to put up for show in our presentation, I’ll be sure
to come back to you for permissions / quotes.

 

 * **[Hail the 'Global Fundraising Benchmark' – taking a world view that's close to my heart!](https://fundraising.co.uk/2006/10/31/hail-039global-fundraising-benchmark039-taking-world-view-that039s-close-my-heart/)**(
   31 October 2006)
 * **[Charities urge companies not to send corporate Christmas cards](https://fundraising.co.uk/2006/11/01/charities-urge-companies-not-send-corporate-christmas-cards-0/)**(
   1 November 2006)
 * **[Engaged couple use wedding blog to raise funds for cancer charities](https://fundraising.co.uk/2006/11/02/engaged-couple-use-wedding-blog-raise-funds-cancer-charities-0/)**(
   2 November 2006)