# Amazon.co.uk enhances affiliate options with 'aStore'

- Link: https://fundraising.co.uk/2006/10/16/amazoncouk-enhances-affiliate-options-039astore039/
- Published: 2006-10-16T23:00:00+01:00
- Author: Howard Lake

Online retailer Amazon.co.uk has enhanced the ways in which website owners, including
charities, can generate affiliate income by helping to sell its products with the
facility to create a co-branded ‘aStore’ within the affiliate’s site.
For the past
nine years Amazon affiliates have been able to present Amazon content in a range
of formats, some hard-coded and others dynamically updated from the Amazon servers.

Now Amazon.co.uk affiliates can integrate what in effect becomes their own branded
Amazon store within their own site. There is a great deal of customisation on offer,
from layout and branding, through to which products to offer (chosen by keyword 
and/or subject category), and which additional services to add, such as customer
reviews, similar items, and ‘customers who bought this also bought…’

The level of customisation combined with these other tools, designed to help affiliates
with “an opportunity to up sell” [sic] should make it worth testing by almost any
charity with a website, whether an existing Amazon.co.uk affiliate or those new 
to online affiliate marketing.

## Advertisement

One weakness is accessibility (the site can be displayed, as below using the _iframe_
tag), but there are three display options to choose from.

UK Fundraising’s example below was put together in about four minutes, and demonstrates
that we need to give the content wider space. When we integrate this with the site
later we’ll ensure it gets its own page, without the two right-hand columns. Nevertheless,
this should help you get the idea of how well the aStore does in keeping visitors
on your site viewing Amazon.co.uk-sourced content, and with any luck, persuading
them to purchase and generate income for your organisation.

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