# Parkinson's Disease Society launches DRTV ad

- Link: https://fundraising.co.uk/2006/10/13/parkinson039s-disease-society-launches-drtv-ad/
- Published: 2006-10-13T23:00:00+01:00
- Author: Howard Lake

The Parkinson’s Disease Society has launched its first DRTV campaign called ‘Let
the cat out’.
It focuses on how difficult it is for people who suffer from the disease
to perform simple everyday tasks. The adverts feature a couple chatting in their
living room. The man, a Parkinson’s Disease sufferer, describes at length the enormous
difficulties involved in letting their cat out of the house.

The campaign – developed by Grey London – will be supported later in the year by
press advertising and will focus on how difficult it is for people who suffer from
the condition to perform simple everyday tasks. It is designed as an awareness raising
campaign as well as a fundraising appeal.

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