# The Prostate Cancer Charity makes an impact with annual review

- Link: https://fundraising.co.uk/2006/10/12/prostate-cancer-charity-makes-impact-annual-review/
- Published: 2006-10-12T10:00:20+01:00
- Author: Howard Lake

9 October 2006

The Prostate Cancer Charity has published an annual review which represents a bold
departure from the traditional charity annual report.

Burnett Works conceived, wrote and designed the review. Adopting a loose-leaf A3
format, it features specially commissioned photography by Eamonn McCabe, punchy 
graphics and confident, direct copy. The coverline asks the direct question ‘Are
we really effective?’ – and the Charity goes on to answer the question throughout
the document.

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The overall design links visually to The Prostate Cancer Charity’s Real Man campaign*
in order to build on growing awareness of the organisation amongst the public. The
key audiences for the review include existing and potential funders, such as charitable
trusts and corporates, as well as individual donors, fundraising groups and the 
media.

Paul Gale, head of design at Burnett Works, commented: The Prostate Cancer Charity
is a relatively young charity but one which punches above its weight in terms of
the impact the organisation is already having. We wanted to reflect this quality
in the design of the review, so we went for strong colour, bold copy and these amazing‘
gritty’ images of some real men with prostate cancer taken by Eamonn McCabe.”

John Neate, chief executive of The Prostate Cancer Charity, said: We were keen to
break new ground in the production of our latest annual review. We hope that readers
will find this new style engaging and full of impact. Having made this step, there’s
almost certainly no going back”

– ends –

Notes to editors:

Burnett Works is a full service marketing and communications agency working exclusively
in the not-for-profit sector. Its managing director is Jackie Fowler and current
clients include Cancer Research UK, Friends of the Earth, UNHCR, The Open University,
Plan UK and The Camphill Family.

The Prostate Cancer Charity was set up in 1996 and is now the largest and most comprehensive
of the charities focused specifically on prostate cancer. Over recent years the 
charity has invested nearly £5 million in vital medical research and supported thousands
of men and their families through its information services. The charity’s vision
is to achieve for men, in relation to prostate cancer, what has so successfully 
been achieved for women and breast cancer. For more information, visit [www.prostate-cancer.org.uk](https://www.fundraising.co.uk/http:)

*The Real Man campaign was developed pro bono by Publicis

For further media information and images:

Gillian Egan

Burnett Works

Telephone: 020 7841 3076

Email: gi*********@***********ks.com

For further information about prostate cancer contact:

Kate Stewart Josie Gray or Nikki Nagler at The Prostate Cancer Charity Press Office
on 020 8222 7653/7648. Out of hours contact: 0798 432 5001.

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