# Prostate Cancer Charity annual review revamp

- Link: https://fundraising.co.uk/2006/10/12/prostate-cancer-charity-annual-review-revamp/
- Published: 2006-10-12T23:00:00+01:00
- Author: Howard Lake

The Prostate Cancer Charity is taking a radical new approach with its annual review.

Designed and written by Burrnett Works, the loose-leaf A3 format features specially
commissioned photography by Eamonn McCabe, punchy graphics and confident, direct
copy. The coverline asks the direct question are we really effective? and the charity
answers this throughout the document.

The design links to the charity’s Real Man campaign to carry its brand awareness
through. Key audiences include existing and potential funders, such as charitable
trusts and corporates, as well as individual donors, fundraising groups and the 
media.

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