# More people would give to FSB member charities

- Link: https://fundraising.co.uk/2006/10/11/more-people-would-give-fsb-member-charities/
- Published: 2006-10-11T23:00:00+01:00
- Author: Howard Lake

Almost six in 10 people would be more likely to give to a charity if they knew it
was a member of the Fundraising Standards Board (FSB).

A survey conducted by Which? and YouGov on behalf of the FSB revealed that almost
one in five would be much more likely to donate.

These findings were released on the same day that the FSB launched its Fundraising
Promise – the successor to its original Donors’ Charter. Some charities had been
unhappy with a clause in the Charter which promised not to use excessive emotional
arguments to persuade people to donate as this was seen to be too subjective and
very difficult to qualify.

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After a consultation period the Fundraising Promise now asks members to sign up 
to six promises: to be committed to high standards; to be honest and open; to be
clear; to be respectful; to be fair and reasonable; and to be accountable.

Director of fundraising at the British Red Cross, Mark Astarita said the Fundraising
Promise was “much improved” and that he was “much more confident” about the document.
The Red Cross has not yet signed up to the FSB, but Astarita said it wants to participate
and is currently waiting to approve the contract.

At the beginning of September the FSB put back the launch of the self-regulatory
scheme until the new year, saying that not enough charities had signed up. So far
98 charities have actually signed on the dotted line, and chief executive Jon Scourse
said he was still confident of meeting the magic 500 number although whether that
will be on1 January or a bit later, we’ll see, he said. We feel a bit like pioneers,
said Scourse. We are not going to get it exactly right all at once, but we have 
made enormous progress since February.

The FSB is just about to launch in Scotland and is working with the Charity Commission
and Guidestar to reach 45,000 charities by email. The supplier contract is now ready
and Scourse said the Board was hoping for a good response.

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