# Guide Dogs launches warm donor appeal

- Link: https://fundraising.co.uk/2006/10/02/guide-dogs-launches-warm-donor-appeal/
- Published: 2006-10-02T11:45:58+01:00
- Author: Howard Lake

The Guide Dogs for the Blind Association is targeting a warm audience with a case
study based campaign this Autumn.

TDA devised the campaign which uses the experiences of Nikki Watson, who is partially
sighted, to demonstrate how a partnership with a guide dog can be life saving as
well as life changing.

The case study explains how Nikki’s guide dog Annie refused to let her cross the
road when she thought the way was clear. Annie had seen an oncoming vehicle without
its lights on speeding in their direction. The case study also touches on the two-
way relationship between a person and their guide dog, highlighting that it takes
time for the life changing bond to develop – but that Guide Dogs is always there
to help with the transition period as they get to know each other.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

We have found that our donors respond well to the heroic and sometimes amusing tales
from guide dog owners,” said Trevor Hickman, Marketing Manager at Guide Dogs. 
This is a particularly emotive case study involving real drama and humour – Nikki’s
stories will strike a chord with recipients of all ages, particularly relevant as
we celebrate the 75th anniversary of guide dogs in the UK.”

This is a high impact campaign that we believe will prompt supporters to give an
extra cash donation,” said Jamie Taylor, Account Director at TDA. It works on 
multiple levels to reinforce the benefits of guide dogs and explains that the charity
urgently needs funds to help more visually impaired people enjoy better mobility
and independence.”