# 60 million prospects now, and counting

- Link: https://fundraising.co.uk/2006/09/12/60-million-prospects-now-and-counting-0/
- Published: 2006-09-12T12:30:56+01:00
- Author: Howard Lake

The UK population has now reached [60 million for the first time](http://news.bbc.co.uk/1/hi/uk/5281360.stm),
according to the Office for National Statistics. OK, so a good proportion of them
are under 18 and not going to be on charity mailing lists, but a growing population
is surely good news for direct marketing fundraisers.

The Office for National Statistics reports that the UK population rose 0.6% to 60.2
million in the year to June 2005, with England accounting for 50.4 million of the
total. That meant 717,500 births during that period, against 590,000 deaths. How
many of the latter were testate and included a charity legacy I wonder?

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