# Key2Giving adds online marketing tools for charity clients

- Link: https://fundraising.co.uk/2006/09/07/key2giving-adds-online-marketing-tools-charity-clients/
- Published: 2006-09-07T23:00:00+01:00
- Author: Howard Lake

Fundraising Initiatives is helping its charity clients get the most out of its new
Key2Giving key recovery service by providing them with online marketing tools. This
is designed especially to help those charities that have little or no experience
of email or web marketing.
The key2giving.co.uk website, launched last month, already
shows visitors the charities they can support and guides them through the registration
and direct debit process. All transactions are completed online with an email acknowledgement.

Charities participating in the fundraising programme also have a dedicated web page,
where people interested in supporting that charity only can sign up. It is the promotion
of this element in particular that Fundraising Initiatives is aiming to help charities
with through its marketing support package.

To help charities drive potential donors to their dedicated web page, Fundraising
Initiatives is providing a range of tools, including pro forma ‘thank you’ emails,
a standard email signature, and a join button linking the email to the charity’s
landing page on the Key2Giving website, developed by design agency Design Culture.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Member charities can also use a generic banner advert in their email marketing programmes,
on their websites, on the websites of any corporate partners or in any online advertising
they undertake. The banner will be charity branded but will also feature animated
versions of the Key2Giving logo.

Fundraising Initiative’s deputy managing director Anne Bolitho explained why they
developed this online marketing support package. “We are expecting many small- and
medium-sized charities to join Key2Giving,” she said, “which may well not have done
a lot of email marketing, so we can say to them, don’t worry, we can look after 
this area for you.

“The online materials we are providing can be sent to all the charities’ stakeholders,
including their commercial suppliers, as a means to encourage them to join the scheme,
though of course what they send to their donors and when they do it will depend 
on their fundraising strategy.”

Guideposts Trusts’ head of funding and development David Beck said: “Key2Giving 
Online is great news for Guideposts as it opens up the whole area of Online marketing
and fundraising for us. The marketing support pack offered by Fundraising Initiatives
makes it much easier for us to access and maximise the opportunities offered by 
Key2Giving.”

 * **[Expats in Spain potential market for British charities](https://fundraising.co.uk/2006/09/19/expats-spain-potential-market-british-charities/)**(
   19 September 2006)
 * **[New expert advice section on UK Fundraising](https://fundraising.co.uk/2006/09/24/new-expert-advice-section-uk-fundraising/)**(
   24 September 2006)
 * **[Campaign aims to restore Concorde to flight](https://fundraising.co.uk/2006/09/26/campaign-aims-restore-concorde-flight/)**(
   26 September 2006)