# Bowel Cancer UK to overhaul marketing and donor communications

- Link: https://fundraising.co.uk/2006/09/06/bowel-cancer-uk-overhaul-marketing-and-donor-communications/
- Published: 2006-09-06T23:00:00+01:00
- Author: Howard Lake

Bowel Cancer UK is working with marketing agency Cascaid to carry out a strategic
review and overhaul of its marketing and donor communications.
The first campaign
is an emergency fundraising appeal for the Bowel Cancer Advisory Line in the form
of a direct marketing campaign in the second half of September. This will be sent
to a wide range of existing and lapsed donors and event participants. The campaign
ties in with increased demand for the Advisory Line following the introduction of
the government’s National Bowel Cancer Screening Programme.

Cascaid carried out a ‘permission request’ campaign earlier this year asking people
how often they wanted to be contacted by Bowel Cancer UK, and if they would like
to get involved in the ‘Sit Down On It’ campaign.

Roger Lawson, data and planning director of Cascaid, said the response to this had
been very encouraging and would help decide the structure of future fundraising
campaigns. As well as looking at strategies and materials for future acquisition
an welcome programmes, the charity is also to revive and revamp its supporter magazine
as a vehicle for information and updates on research, treatments and charity events.

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