# Million memories campaign launched for Alzheimer's Society

- Link: https://fundraising.co.uk/2006/09/05/million-memories-campaign-launched-alzheimer039s-society/
- Published: 2006-09-05T23:00:00+01:00
- Author: Howard Lake

The Alzheimer’s Society is launching a new fundraising campaign this month entitled‘
Million Memories’.

The campaign – created by dm agency [Cascaid](http://www.cascaid.com) – will capture
a million of the nation’s most precious memories online, while raising money for
the charity and support for its annual Memory Walk which this year takes place on
24 September.

Richard Turner, new campaigns director at Cascaid, said it is a campaign that attracts
people and explained: “When you upload your memory you are asked to share it with
10 friends who, in turn, are encourage to take part.”

## Advertisement

The memory is written, but people are also asked to upload a photo of the memory.
You can click on the photos on the home page which takes you to that particular 
memory. Corporate support for the campaign comes from online photo provider PhotoBox
and Women’s Weekly magazine and it will be supported by print and viral emailings.

The Memory Walk is promoted alongside the Million Memories. This is the first year
there have been ‘diy’ walks. In previous years, the events have been held by the
Alzheimer’s Society’s 250 branches, but now individuals are being encouraged to 
organise and run their own walks, with money raised – either through sponsorship
or registration fees – going to the main charity rather than branches.

www.alzheimers.org.uk

 * **[Cascaid to help NAS review its brand](https://fundraising.co.uk/2007/03/10/cascaid-help-nas-review-its-brand/)**(
   10 March 2007)
 * **[Cascaid moves to Waterloo](https://fundraising.co.uk/2008/03/27/cascaid-moves-waterloo/)**(
   27 March 2008)
 * **[Motor Neurone Disease Association appoints Cascaid](https://fundraising.co.uk/2008/03/27/motor-neurone-disease-association-appoints-cascaid/)**(
   27 March 2008)