# Hallmark Cards in Mother's Day-focused partnership with Breast Cancer Campaign

- Link: https://fundraising.co.uk/2006/08/29/hallmark-cards-mother039s-dayfocused-partnership-breast-cancer-campaign/
- Published: 2006-08-29T23:00:00+01:00
- Author: Howard Lake

Hallmark Cards have announced that they will make a contribution of £225,000 to 
the Breast Cancer Campaign in March 2007. 
The company will focus its giving on 
a programme that peaks around Mother’s Day 07, but that will build each year as 
an annual campaign of activity. Additionally Hallmark Cards will be donating a further
£25,000 to Action Breast Cancer, a project of the Irish Cancer Society.

Over the coming months the team will be creating a series of initiatives that prepares
the ground for their Mother’s Day theme. The total donation of £250,000 will not
be linked to the retail of cards but will be made regardless of any sales. In addition
the company will raise awareness of Breast Cancer Campaign, the charity that specialises
in funding independent breast cancer research across the UK and its aim of researching
the cure, through a joint marketing effort.

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