# Institute to develop first direct mail code

- Link: https://fundraising.co.uk/2006/08/24/institute-develop-first-direct-mail-code/
- Published: 2006-08-24T23:00:00+01:00
- Author: Howard Lake

The Institute of Fundraising is to develop the first direct mail code of fundraising
practice and is setting up a working party to achieve this.
The code will cover 
legal and best practice issues related to dm fundraising; the use of incentives’
communications and content; data protection; relevant standards from the DMA code
and the Advertising Standards Authority’s non-broadcast code and their relation 
to the new code. It will also review the code of fundraising practice on ‘reciprocal
charity mailings and consider whether it should be incorporated into the new code.

Nominations to join the working party have to be submitted to the institute by Friday
1 September with the first meeting due to take place in September. The Institute
will select a chair from the applications received. Applicants should have knowledge
and experience of dm fundraising, a knowledge of the IoF Codes of Practice and the
time to commit to the process.

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