# Analysis in Fundraising group to look at why donors really give

- Link: https://fundraising.co.uk/2006/08/23/analysis-fundraising-group-look-why-donors-really-give/
- Published: 2006-08-23T23:00:00+01:00
- Author: Howard Lake

**The next meeting of the Institute of Fundraising’s Analysis in Fundraising Special
Interest Group will focus on the potential of Psychographic Donor Analysis to help
fundraisers understand why donors really give.**

“Wouldn’t it be great to know what was going through the minds of your donors when
they give you their money?” asks Group Chair John Sauvé-Rodd. “Crucial insight into
why people really respond to your cause can have a profound effect on your messages,
targeting and results.”

To address this issue the Group has invited specialist psychographic marketing consultancy
ESP to present their findings in developing a practical and accurate method for 
capturing the personality and motivational preferences of donors.

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ESP will share how they discovered ways to link research, to analyse and quantify
the impact of creative treatments and how these simple processes can help develop
and target much more effective communications to donors.

Guest speakers Jim Bracklin and Glyn Parry, ESP Ltd; and Alison Cowan, Director 
of Development, British Union for the Abolition of Vivisection, will explore the
potential for database marketing using motivational research methods in the nonprofit
sector, using case studies from the BUAV, Great Ormond Street Hospital and others.

The meeting, “Discovering Why Donors Really Give”, will be held on 13 September 
2006, from 16.30pm to 10.00 at the Phoenix Artist’s Club, 1 Phoenix Street, London
WC2H 0DT.

Places are limited to 35. Institute of Fundraising members can attend for £10, with
non-members paying £13.

To reserve a place contact the Treasurer _[contact details deleted]_.

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