# New shopping portal gives to charity and shoppers

- Link: https://fundraising.co.uk/2006/08/21/new-shopping-portal-gives-charity-and-shoppers/
- Published: 2006-08-21T23:00:00+01:00
- Author: Howard Lake

A new shopping portal promises to give cash back to shoppers as well as raise money
for charity.
UShopUCare gives cashback of up to 25 per cent to shoppers from the
commission it receives from retailers. At the same time it donates a percentage 
of this to charities chosen by shoppers.

The site works on a membership basis and Nicola Cassidy, one of the two founding
partners, said there are 500 plus retailers signed up so far, including high street
names like Laura Ashley, Boots, Blockbuster, Mothercare, Boden and Cotton Traders.

The idea of shopping online and donating to charity is not new, but Cassidy said
the USP for the site is the fact that it offers something to shoppers as well as
charities. The ‘stickiness’ we offer for people to come back to the site is that
they get cashback for themselves, she said. Otherwise there is no incentive for
that person to shop with us.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Shoppers or ‘members’ can nominate a charity or good cause of their choice (they
do not have to be registered charities), or charities are free to nominate themselves
to be included in the site’s directory. Those already listed include Age Concern,
Barnardo’s Refuge, RSPB and Shakespeare’s Globe.

 * **[CharitiesPower.co.uk seeks charities to sign up](https://fundraising.co.uk/2006/08/22/charitiespowercouk-seeks-charities-sign/)**(
   22 August 2006)
 * **[Donations via SMS up to £800](https://fundraising.co.uk/2006/08/28/donations-sms-800/)**(
   28 August 2006)
 * **[Weston Spirit relaunches website](https://fundraising.co.uk/2006/09/10/weston-spirit-relaunches-website/)**(
   10 September 2006)