# Everyclick to expand charities' income through keyword advertising service

- Link: https://fundraising.co.uk/2006/08/14/everyclick-expand-charities039-income-through-keyword-advertising-service/
- Published: 2006-08-14T23:00:00+01:00
- Author: Howard Lake

Everyclick.com, the search engine that gives 50% of its revenues to charity, has
launched a new keyword advertising service that will help it generate its revenues
and those for charities even more. The service is being pre-launched to the charity
sector with a range of special offers for early bookers, including discounts of 
up to 50% on keywords bought by charities already registered with everyclick.
As
with its other activities, everyclick will donate 50% of all advertising revenues
to charities registered with them.

Everyclick’s pricing model for keywords differs from those offered by other search
engines such as Google and its AdWords. Everyclick’s keywords will be sold on a ‘
first come first served’ basis for a fixed price and a fixed term, offering potentially
very low costs for first movers. Everyclick say that, through special package deals,
keywords could cost as little as 1p

per day.

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Indeed, all keywords on everyclick cost the same. There is no bidding and no click
through fees: costs remain the same no matter how many times a search term is clicked.
Furthermore the more keywords you buy the cheaper they get.

The launch of this new keyword advertising service coincides with everyclick’s first
anniversary.

Everyclick claims now to be “one of the largest charity sites in the UK” with more
than 300,000 users from over 1,400 charities choosing to search the web and raise
funds for their charity.

Polly Gowers, managing director of everyclick.com commented: We are really excited
about this next phase in the development of everyclick. Online advertising is the
fastest growing ad spend medium in the UK and through everyclick, charities can 
now access a bigger share of that pot.”

Future developments for everyclick include a partnership later this year CAF (Charities
Aid Foundation) which will enable it to increase the reach of its service to support
all 170,000 UK charities and a further 50,000 charities internationally.

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