# Sense to redefine its brand strategy

- Link: https://fundraising.co.uk/2006/08/13/sense-redefine-its-brand-strategy/
- Published: 2006-08-13T23:00:00+01:00
- Author: Howard Lake

Sense, the deafblind charity, has appointed not-for-profit sector branding specialists
Spencer du Bois to redefine its brand positioning, values and strategy.
Cinzia Marrocco,
Head of Communications at Sense believes that the public’s understanding of Sense’s
work is not as strong as it could or should be. She explained that Spencer du Bois
had been brought in to help the charity “become more effective in our communications
and therefore more effective in other areas such as fundraising, corporate partnerships
and engaging with local authorities.”

Spencer du Bois has been tasked with reinvigorating the Sense brand with a series
of brand workshops. The results from these together with a brand review will help
the agency reshape Sense’s brand communications to improve the way Sense is presented.

The branding consultancy was appointed following a three-way pitch.

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Max du Bois, executive director at Spencer du Bois said: “We are aiming to improve
the way Sense communicates with its key audiences by building strong salient messages
that will rejuvenate the brand from the inside out.”

Work will start on the first stage of the project in the next few days and will 
be completed in the autumn.

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