# Pricing in Proportion brings bigger discounts on franked mail

- Link: https://fundraising.co.uk/2006/08/09/pricing-proportion-brings-bigger-discounts-franked-mail/
- Published: 2006-08-09T23:00:00+01:00
- Author: Howard Lake

Europe’s largest mailroom manufacturer, Neopost, has pointed out that businesses
and charities can make even greater savings when Pricing in Proportion (PiP) comes
into effect this month by using metered or franked mail.
Although the Royal Mail’s
£10 million PiP advertising campaign is now in full swing, one message is still 
not being heard by businesses, says Neopost. The company says that the reduction
applied to metered (franked) mail, compared to stamps, will increase.

Philippe Masson, Neopost’s marketing director, explained: “The saving on a standard
letter will rise from 1p to 2p for both 1st and 2nd class mail, and this differential
increases at larger formats/higher weights. Businesses that currently use stamps,
can easily access discounts simply by using a franking machine.”

Neopost has already introduced a number of solutions to enable businesses to secure
savings using the PiP pricing structure, from folder inserters programmed to select
the smallest appropriate envelope size, to dynamic scales that automatically weigh
and measure items as they pass through.

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Masson sees PiP as “an opportunity for organisations to revisit their current mail
attitudes and realise that there is more to mail.”

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