# First fundraising calendar for mobile phones announced

- Link: https://fundraising.co.uk/2006/08/07/first-fundraising-calendar-mobile-phones-announced/
- Published: 2006-08-07T23:00:00+01:00
- Author: Howard Lake

The creator of a mobile soap opera is creating the first downloadable calendar for
mobile phones which will raise funds for cancer charities.
Charlie Salem, creator
of mobile soap opera ‘Ms Cellulite’, has already secured a number of high profile
photographers who will photograph people affected by cancer.

The calendar will be sold monthly, with the subjects choosing which charity will
benefit from ‘their’ month’s sales.

The calendar will be distributed via the websites of media partners The Sun and 
ITV.

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Charlie Salem told Digital Bulletin: “The advantage of having a downloadable calendar
is that it cuts out administrative charges so all the money goes directly to the
charities chosen by each person posing.”

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