# Blue Cross streams fundraising video online

- Link: https://fundraising.co.uk/2006/07/31/blue-cross-streams-fundraising-video-online/
- Published: 2006-07-31T23:00:00+01:00
- Author: Howard Lake

Animal charity The Blue Cross is publishing a direct response video via its website
using Vividas’ full-screen video streaming service.
To create the online video, 
full-screen video streaming technology specialists Vividas converted an existing
Blue Cross advertisement that was originally designed for traditional broadcast 
channels.

Vividas say that their full-screen capability means that “when direct response fundraising
films are shown online they do not lose any of the impact of the larger-screen TV
broadcasts.”

Andrew Wilding, European Managing Director of Vividas, said: … Once the video has
been created it makes sense to harness the internet to widen the reach and bring
the viewer one step closer to the giving portal.

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“However there is little point sticking a direct response video online if its impact
is going to be lessened by appearing in a small window or because the user has to
download specific viewing software. Vividas overcomes both these issues, and we 
have been able to give The Blue Cross a very powerful online fundraising channel.

The streamed video will be available via the Blue Cross website and tells the stories
of neglected or abused household pets that have been helped by The Blue Cross.

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