# Survey to create e-campaigning benchmarks

- Link: https://fundraising.co.uk/2006/07/26/survey-create-ecampaigning-benchmarks/
- Published: 2006-07-26T23:00:00+01:00
- Author: Howard Lake

Susie Wright is seeking information on behalf of the E Campaigning Forum to create
the UK’s first benchmarking report on e-campaigning.
The research is underway following
the comments by many of the participants at the January 2006 E Campaigning Forum
in Oxford about their lack of awareness of how they were doing in comparison with
others, and what was best practice in e-campaigning.

Susie is seeking both both qualitative and quantitative information for her report,
which she says is the “first report of its kind in the UK” with a view to launching
it in Autumn 2006.

UK organisations keep to help are invited to send Susie their data on their last
four emailing-to-action activities, preferably those carried out in 2006. She will
accept three if you can not manage four.

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She is particularly keen to see the number of:

a) people to whom the email was sent (*required)

b) people who received the email (i.e. the number sent minus the number of invalid
email addresses)

c) people who opened the email (or open rate)

d) people who clicked on the email

e) people who took the action (i.e. the number of unique email addresses)

f) actions taken (since some people take actions multiple times) (*required)

g) people who took the action & want to get updates (opted-in)

The data labelled “*required” above is the minimum data needed for her to conduct
any quantitative comparison.

She would also like to receive:

1) A copy of each email and date sent

2) The URL of each action (or a screenshot of it if it is no longer online)

3) Some information about how the action was promoted / what exposure the issue 
received.

Equally she would be pleased to receive, in the absence of such hard data, any relevant
stories or impressions organisations have on their experiences.

To encourage organisations to contribute their data the E Campaigning Forum will
send a copy of the final report to anybody that contributes material to the research.

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