# Enhancements to Fundraising Initiatives' training department will reap benefits for clients

- Link: https://fundraising.co.uk/2006/07/24/enhancements-fundraising-initiatives039-training-department-will-reap-benefits-clients/
- Published: 2006-07-24T08:03:41+01:00
- Author: Howard Lake

Fundraising Initiatives is improving its training service to clients with the recruitment
of a further three trainers in its fundraiser training department.

The trainers will be briefing and instructing fundraisers on behalf of clients and
working with them individually to help carry through quality improvements and implement
the findings of training research. This research highlighted key field practices
that have led in the past to attrition and suggested some alternatives. It is anticipated
that clients will now see ongoing improvements in their door-to-door campaign results
over the next year.

Fundraising Initiatives is dedicated to providing the best service to its clients
and is constantly reviewing the way it works to achieve this. Trainers will now 
be able to conduct charity knowledge training sessions on behalf of clients, which
will result in clients spending less time travelling to out-of-the-way locations
to train the fundraising teams. Their job is also to feedback on campaigns from 
a qualitative viewpoint, offering greater insight into what is working and what 
isn’t while there is still time to make any necessary changes to a campaign.

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Jamie Jackson, training and development director says: “The addition of our new 
trainers adds great strength to our training team and I’m confident that this will
result in better customer service to our charity clients and higher retention rates
from the donors recruited.”

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