# Cascaid helps WSPA launch 'Farmwatch' campaign against factory farming

- Link: https://fundraising.co.uk/2006/07/18/cascaid-helps-wspa-launch-039farmwatch039-campaign-against-factory-farming/
- Published: 2006-07-18T23:00:00+01:00
- Author: Howard Lake

The World Society for the Protection of Animals (WSPA) has launched a major lobbying
and consumer awareness campaign, Farmwatch, to end the cruelty suffered by billions
due to “the world’s biggest cause of animal cruelty – factory farming”. Charity 
specialist agency Cascaid is assisting WSPA with the fundraising elements of the
campaign. 
Cascaid has developed an emotive call-to-action mailing which targets
WSPA’s existing donor base. The warm appeal is rolling out this month and features
two asks. First, WSPA asks donors to to support Farmwatch with a cash gift or regular
committed monthly gift, and secondly, to become a ‘compassionate shopper’ by avoiding
buying meat products from factory farmed animals.

A ‘How To’ guide is provided in the pack encouraging consumers to be aware, ‘read
the label’, and choose to shop at supermarkets that have cruelty-free policies.

Alan Clayton, managing director of Cascaid, explained the approach: “We are offering
people something a bit different to your usual fundraising appeal. We want them 
to really feel involved and to be able to see how their support is making a difference.

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“We want to encourage them to continue campaigning – both with financial donations
and in helping WSPA to change attitudes around purchasing through their own buying
decisions and the influence they may have on family and friends too. It’s going 
to be a long fight to eradicate the horrific cruelties in factory farming but it
has to start now, great things start small.”

Cold acquisition activity and additional media channels including DRTV are being
considered to develop the campaign.

WSPA this year celebrates its 25th anniversary.

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