# Cancer Research UK’s DM director named ‘client marketer of the decade’

- Link: https://fundraising.co.uk/2006/07/05/cancer-research-uk039s-dm-director-named-039client-marketer-decade039/
- Published: 2006-07-05T23:00:00+01:00
- Author: Howard Lake

**Cancer Research UK’s direct marketing director Anthony Newman has received the
Client Marketer of the Decade award at last week’s tenth annual Precision Marketing
Response Awards.**

At Cancer Research UK Newman has helped change the message of marketing activity
to one of hope, moving from focusing on those who have died from cancer to the more
positive theme of survivorship. He has overseen numerous successful and memorable
campaigns, including ‘Mirrors’ and the recent ‘I shouldn’t be here’ activity.

Newman joined the ICRF in 2000, before it merged with CRC in 2002 to form Cancer
Research UK. He moved there from Claritas where he had been an Account Director 
for two years.

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Anthony Newman said: “I’m… pleased to see the charity sector, which produces so 
many excellent and thought-provoking campaigns, being recognised in this way.”

 * **[One woman’s fashion fundraiser raises £58,000 for Cancer Research UK and results in a book](https://fundraising.co.uk/2016/05/27/one-womans-fashion-fundraiser-raises-58000-cruk-results-book/)(
   27 May 2016)**
 * **[Cancer Research UK named as charity partner of OPAP Limassol Marathon GSO](https://fundraising.co.uk/2017/08/17/cancer-research-uk-named-charity-partner-opap-limassol-marathon-gso/)(
   17 August 2017)**
 * **[Cancer Research UK launches Race for Life at home](https://fundraising.co.uk/2020/04/22/cancer-research-uk-launches-race-for-life-at-home/)(
   22 April 2020)**