# CAF to teach charities about fundraising 'sales' techniques

- Link: https://fundraising.co.uk/2006/06/26/caf-teach-charities-about-fundraising-039sales039-techniques/
- Published: 2006-06-26T23:00:00+01:00
- Author: Howard Lake

CAF (Charities Aid Foundation) is hosting a workshop designed to teach charities
about fundraising ‘sales’ techniques.

“Selling your charity” will be held on 11 July 2006 UBS Global Asset Management (
UK) Ltd, 21 Lombard Street, London.

 

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CAF says that it “offers a unique approach to corporate fundraising and explains
which sales technique to use in which situations and how to meet the goals of both
the charity and the company.”

 

 

The workshop will show delegates how to identify and secure sales opportunities 
and how to think and act consultatively with potential funders. Delegates will also
have a chance to practice their new sales techniques through role play.

 

 

According to Jenny Maydon, Charity Relations Manager at CAF: “Many charities fail
to gain support through corporate fundraising because they don’t take time to ask
the company what they want out of the relationship.

 

 

“It’s very easy for a company to say ‘no’ when a charity asks them for support. 
Charities are far more likely to be successful if they ask a company what they would
like to gain from the partnership and then offer a solution that benefits both parties.”

 

 

Places cost £100 per delegate and include a buffet lunch.